Bentonville CPG consulting practice
Hop into smarter retail.
Hop CPG is a Bentonville CPG practice. We cover all aspects of in-store distribution, Walmart.com (1P and Marketplace), Private Label Sourcing/QMS, Retail/Category Analytics, and brand strategy development.
Capabilities
The work.
Pre–Line Review
Is your proposal shelf-ready? (5 Ps? Pack and a half?)
02After the Commit
Forecasting, EDI, distribution, OTIF
03Walmart.com + WFS
Get your portfolio and Brand Store online. Find store-ready items.
04Informative Analytics
Store- and regional-level insights; merchant-ready reporting
05Order-to-Cash
Payment-terms negotiation, claims/deductions handling, post-audit defense
06Private Label Process
Sourcing, QMS, packaging proof approvals
Who it’s for
Who it's for.
- Emerging and mid-size CPG. A Bentonville seat without building a full local team.
- Idea-stage brands. From a product idea through first-run and the retail pitch.
- Walmart vendors looking for a change. Optimize Walmart 1P and 3P content and Connect strategies. Rewrite the selling story to try again with a reluctant merchant. Save cost and pain on 3PL and in-store rep contracts with an experienced negotiator.
How we work
Hop into smarter retail.
Hop CPG is a Bentonville CPG practice. We cover all aspects of in-store distribution, Walmart.com (1P and Marketplace), Private Label Sourcing/QMS, Retail/Category Analytics, and brand strategy development.