Hop

Most Bentonville relationships still run on scarcity.

You are one supplier on a long roster. A half-hour a week. Requests come back in a week. Insights barely come back at all. Josh Hopkins lived that model from the supplier side: one of eighteen brands sharing a team of three. He built Hop CPG to refuse it.

Hop starts quieter than a pitch deck. Hop looks for the item’s innate value — “to the final consumer, category, merchant, or department,” judged against “each item’s maximum capabilities.” Not the story a brand wishes were true. The story the product can earn on shelf and on site.

That is the work. Idea to shelf. A pitch that needs the room and the contacts. An item already through the door that needs cleaner setup or a real plan for the next line review. A supplier watching deductions hollow out the P&L. Shelf first. Site included.

Hop works with teams that care about the brand and want to win with the largest retailer in the game. Bring the product and the follow-through. We’ll take the conversation from there.

Day to day the core stays close: how the item is performing, what to change, what to walk into the next line review with. Cleaner content. Fast item creation. Reporting that flags exceptions before they become surprises. Specialists and digital partners plug in under the Hop umbrella. Hop runs strategy.

Hop opened in November 2020. The name on the door is now Hop CPG.

Bentonville. General inquiries: [email protected].